The Haight-Ashbury district is noted for its role as a center of the 1960s hippie movement. The earlier bohemians of the beat movement had congregated around San Francisco's North Beach neighborhood from the late 1950s. Many who could not find accommodation there turned to the quaint, relatively cheap and underpopulated Haight-Ashbury. The Summer of Love (1967), the 1960s era as a whole, and much of modern American counterculture have been synonymous with San Francisco and the Haight-Ashbury neighborhood ever since.